Thank you for allowing me to be your Ford/Lincoln/Mercury regional
Digital Marketing Consultant. I look forward to bringing
you viable, real-world solutions and best practices to help
Internet Sales Department reach the next level.
Here's a few quick words about my Internet car sales credentials:
- For almost two years prior to joining the FLM Digital Team
was an Internet Salesman at Boardwalk Volkswagen, the largest VW store
Texas. During my stay there I was "Salesman of the Month"
times and, for 2009, I was Boardwalk's "Salesman of the Year"
- For two and a half years before that I was the Internet
Manager at Subaru of Dallas (TX). In both 2007 and 2006 I was
recognized by Subaru as a "Top 20
Salesperson" in the
region, receiving the Subaru Summit “Peak
in 2007 and the Sales Stars “Silver
Award” in 2006.
While at Boardwalk Volkswagen:
- I wrote my own email
and email/phone follow-up schedule.
- Managed the store's eBay sales efforts.
Conducted regular mystery shops
of area VW franchise stores.
- Started an industry blog to
share best practice Internet sales
and merchandising strategies.
While at Subaru of Dallas:
- I personally customized the dealership's Cobalt website,
all the HTML graphics, text and layout work.
- Managed two online used car salesmen.
- Shot photos for new and used cars.
- Started a blog
to educate consumers on the workings of the retail car business.
- Directed the store's Google AdWords and organic SEO efforts.
- Managed the
store's eBay sales
Was a volunteer beta tester and consultant to Subaru and
during a national website changeover.
Single-handedly built and launched an online Subaru store DiscountSubaru.com
that turned out to be ahead of its time (and ultimately failed).
Along with my successes I have made plenty of mistakes, some of them
near-fatal. So, not only have I learned what works in
car sales, I have also learned what does not
work. If you give me
the opportunity, I believe you will find that I know
how to sell
cars on the Internet and can help you convert more of your leads
A LITTLE PERSONAL
HISTORY (for those who are interested)
How does one end up in the Retail Internet-based Automobile Sales
business? For me it was a colorful and utterly unexpected
In 1972 I wandered into Austin with some hippie musician buddies from
my Pennsylvania home town and immediately fell in love
and the Capitol City. Though my friends soon went home I
and when the Austin "Cosmic Cowboy" scene arrived I was right in the
thick of it. All of the musicians in town were friends back
Asleep at the Wheel, Willis Alan Ramsey, Jerry Jeff Walker, Doug Sahm,
Willie Nelson, the Fabulous Thunderbirds , Stevie Vaughan (the "Ray"
came later) and countless others, many now forgotten, were my friends
and neighbors. If you went to school in Austin during this period you
know what a special time it was. By the late 70s/early 80s I
in the Uranium Savages,
Austin's infamous satirical
musical comedy troupe.
It was around this time, however, that I had the big awakening and
discovered that my 30th birthday was just around the corner. 30 years
old and still living the Austin artist/bohemian/slacker
lifestyle? Better not. Time for Phase 2.
I was dating a Dallas girl at the time and when she got out of law
school we moved to her home town of Dallas. She passed the
and became a practicing attorney (and my wife) and I fell into my
2nd career; homebuilding. For the better part of the
fourteen years I was in the homebuilding business, production and
modular, in Texas, New England and the Mid-Atlantic states as a
salesman, sales manager or sales & marketing
that business, the high times are unbelievably high, and the low times
are unbelievably low. Plus, if you are doing it right, you
working 7 days a week and at least 360 days a year. It is not
industry for the faint of heart. Or for a guy who wants to see his
family from time to time. One day I realized that my oldest son, then 8
years old, had been playing Sunday afternoon league rec center
basketball for two years - and I had never been to one of his
games. A second lifestyle had caught up to me. Time
A year later I discovered the PC explosion. I bought a home computer (a
big at the time 166MHz/2GB desktop - for $2,400 too. How things have
changed) and discovered that my old Radio-TV-Film degree from UT had
come in handy after all. I produced and directed two business
learning CD-ROMs for homebuilders, then convinced the multi-media
company that made them for me to hire me as a salesman and
I was swept up in the dot.com/telecom insanity, selling streaming
video, custom multimedia services and/or enterprise eLearning software
for training and marketing purposes to American Airlines and the big
Dallas-based telecom companies, plus Compaq Computers in Houston and
Computer Associates up in New York. It was a fast and wild
ride. But - we all know what happened next. By 2003
business was gone for good. Time for Phase 4.
I was idly Googling one day when I discovered that
an old pal and his partner had just opened the first exclusive Subaru
dealership in North Texas, Subaru of Dallas.
I went down there to see what it was all about and, at their
request, I built and operated two online performance
parts stores; www.hotsubarus.com
In two years we developed them into some of the most
online stores of their kind, so in 2005 Phil asked me to come over to
the new car sales side of the building and develop a strong
Internet-based new car sales business for the dealership.
I did -
and there I remained until June 2008 when I got the opportunity to join
In January 2010 I was asked to join the ADP Dealer Services
Digital Marketing Consultants